As Sundance 2013 begins, I’ve spent some time contemplating the challenges of new entrants into the industry. Producers, directors, writers, and all the key players of these lower budget movies are surely under the gun when it comes to mass-market appeal and public credibility. It is amazing to me how much the marketing and publicity of a movie determines whether it makes the A or B list in Hollywood. A well-financed movie with big backers and big names tends to do well as long as it has a lot of money for marketing and publicity pushing up behind it.
Interestingly enough, the movies that we recommend to our friends are usually the popular movies, the big box office movies, and thus, the winners of the game. No one wants to recommend a movie which bombed out at the box office, even if that movie was incredible, artistically perfect, and completely notable. But if only the big well-financed movies which make the A-list get high ratings then what does it say for the new players, all those young kids with incredible talent and genius coming out of film school, do they even have a chance, a chance do dance, in the sun or should they pack their bags a run?
While they are in their mental prime they may have the ability to produce incredible movies, and even if they don’t have the experience, they make up for it with that creative genius. But if no one sees their movie, and if they don’t get the money they need to do it right, it will never have the chance to make the A-list, or even have the synergy it needs to make a big. Sure, many of the movies from the Sundance Festival in 2013 will go viral, and they will get some publicity. However only a few of the movies coming out of the Sundance will get the recognition, awards, and credibility they need to jump the gap, or even have a chance at making the A-list.
Not long ago I was listening to an audio cassette program “Counseling Clients in the Entertainment Industry – Film and Television Financing, Production, and Distribution” and one of the speakers was explaining how critics determine which movies they would watch to rate, how they would rate them, and even the award bias seen within the industry itself; Oscars, Emmys, and Academy Awards.
If your film doesn’t make the A-list, and if it isn’t a big budget movie, the odds are stacked against you. How unfortunate indeed, but you must not give up, you must prevail, so give it all you got. I hope you will please consider all this and think on it.
Lance Winslow has launched a new provocative series of eBooks on Creativity. Lance Winslow is a retired Founder of a Nationwide Franchise Chain, and now runs the Online Think Tank; http://www.worldthinktank.net